Step-by-Step Guide: How to Attach Retargeting Pixels to Your Links in Anakrio
Retargeting pixels are one of the most cost-effective tools in modern digital marketing. Instead of wasting ad spend on cold traffic, pixels allow you to automatically build custom audiences from every single person who interacts with your shared links.
By integrating tracking pixels with Anakrio, you can capture intent and build retargeting lists even when sharing third-party content like news articles, industry reports, or YouTube videos.
Retrieve Your Pixel ID
PrerequisiteLog in to your ad management platform (such as Meta Events Manager, Google Tag Manager, LinkedIn Campaign Manager, or X Ads). Navigate to your asset settings, locate your unique Pixel ID or Tag ID, and copy it to your clipboard.
Configure the Pixel in Anakrio
2 minNavigate to your Anakrio Dashboard and click on Pixels in the side navigation menu. Click the Add Pixel button, select your platform provider from the dropdown, assign a recognizable internal name (e.g., Meta Main Retargeting), and paste your ID. Click Save.
Attach the Pixel to Your Short Link
1 minGo to Links and click Create Link (or edit an existing link). In the configuration options, scroll down to the Pixels & Tracking section and check the box next to your newly created pixel.
Publish and Test
VerificationSave your link. Copy the generated short URL and paste it into a new browser tab. Once redirected, verify that the pixel fired successfully using a browser extension like Meta Pixel Helper or Google Tag Assistant.
Ensure your site's privacy policy covers retargeting cookies and complies with GDPR or local privacy laws before launching pixel-tracked campaigns.
